In today’s fast-evolving digital and creative landscape, Australia’s advertising industry is facing a critical need for skilled professionals. To address this, the Advertising Industry Labour Agreement allows employers to sponsor talented overseas workers in key creative and digital roles. If you are an employer struggling to find top talent locally or a skilled professional seeking opportunities in Australia, this agreement could be your golden ticket.

What is the Advertising Industry Labour Agreement?

The Advertising Industry Labour Agreement provides a structured pathway for Australian businesses to sponsor skilled overseas professionals in five high-demand roles:

✅ Advertising Specialist (ANZSCO 225111) ✅ Graphic Designer (ANZSCO 232411) ✅ Copywriter (ANZSCO 212411) ✅Multimedia Designer (ANZSCO 232413) ✅ Web Developer (ANZSCO 261212)

Employers must obtain endorsement from the Media Federation of Australia (MFA) and The Communications Council (TCC) before applying for the agreement. The terms and conditions of this agreement are fixed and cannot be altered.

Visa Pathways Available

Under this agreement, skilled overseas workers can be sponsored for the following visas:

🔹 Skills in Demand Visa (Subclass 482) – A temporary visa allowing skilled professionals to work in Australia. 🔹 Employer Nomination Scheme Visa (Subclass 186) – A permanent residency pathway after a three-year transitional period under the 482 visa.

Employer Requirements

To be eligible for this labour agreement, employers must demonstrate:

✔ Full-time employment for the skilled overseas worker. ✔ A minimum annual salary of AUD$85,000 (guaranteed earnings). ✔ Payment of market salary rates, acknowledging variations based on experience and role. ✔ Evidence of labour market testing to prove that efforts have been made to find local talent. ✔ Compliance with all standard immigration and workplace regulations.

Requirements for Skilled Overseas Workers

Applicants must meet the following criteria:

📌 Work Experience:

• At least three years of relevant work experience for a Skills in Demand visa (Subclass 482).
• At least six years of relevant work experience for an Employer Nomination Scheme visa (Subclass 186).

📌 English Language Proficiency:

• Applicants must meet the English language requirements of the Skills in Demand Visa (Subclass 482).

📌 Age Limit:

• There is no age restriction for the Skills in Demand visa (Subclass 482).
• Applicants for the Employer Nomination Scheme visa (Subclass 186) must be under 45 years of age at the time of application.

Why This Matters for Employers and Skilled Workers

For Australian employers, this labour agreement is a strategic tool to fill skills shortages in advertising and creative fields, ensuring their continued competitiveness in a global market.

For skilled overseas professionals, this provides a unique opportunity to gain work experience in Australia’s dynamic advertising sector, with potential pathways to permanent residency.

Final Thoughts

The Advertising Industry Labour Agreement is a win-win for employers and skilled professionals. With the advertising sector growing rapidly, now is the perfect time for businesses to tap into international talent and for professionals to explore exciting career opportunities in Australia.

💡 Thinking of applying? Ensure you meet all eligibility requirements and secure MFA and TCC endorsement before submitting your application.

🔗 For more details on the endorsement process, visit Growmore Immigration India